Get an Executive to Say: Yes eBook

It’s hard to influence executives to say yes to a new intranet (or other big communication expense). That’s why we have a free guide to build strategies, making it easier for him or her to say yes. Although this eBook is about intranets, the same principles apply to about any other communication-based projects.

  • Tactics to build a coalition, including who to talk to
  • Learning the “what’s in it for me” (WIIFM) mindset of executives from different areas
get an executive to say yes to an intranet

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