Fake news! Alt facts!
Even if you’re in internal communications, those labels can apply (according to the Edelman Trust Barometer). Internal communications employees, PR professionals, journalists — no matter your profession, communicators have an uphill battle to be transparent and avoid spin. Here are a few ideas to help you.
Related to transparency and comms
Transparency may seem nice to have, especially for executives. But transparency is essential … especially for executives as they communicate.