6 Ways to Avoid Alt Facts (and Be Transparent) Infographic

Fake news! Alt facts! 

Even if you’re in internal communications, those labels can apply (according to the Edelman Trust Barometer). Internal communications employees, PR professionals, journalists — no matter your profession, communicators have an uphill battle to be transparent and avoid spin. Here are a few ideas to help you.

Related to transparency and comms

corporate communications professional viewing news on intranet

How to Avoid “Alt Facts”

Fake news. Alternate facts. Let’s face it, communicators can be accused of being “spin doctors.” It’s time to be as transparent as possible and even transparent about when you can’t provide information (and why).

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