Executives. You know it’s important to get into their heads, not just to ghostwrite for them, but to help meet organizational objectives. Out of all your communication tools … how successful is your intranet? It’s probably the most expensive, but is it the most efficient? Is it effective? What does your leadership team think about your intranet? Do they use it?
Here’s what your executive team wants from you and your intranet.
1. Support culture and strategy toward organizational success
Executives care about meeting goals. Sometimes their pay is dependent on achieving them. They want a well-running organization, united in helping to accomplish these initiatives. Leaders also want to achieve these goals by respecting and nourishing what sets the organization apart – it’s culture. Your culture equals your organizational values in action.
Communication is a vital, both in achieving goals and how those goals are accomplished. Need proof? Enron. And it happens more times than you think. In fact, lack of communication or poor communication can kill even large companies.
Here are a few ways you can help executives:
- What are the things you’re doing to mitigate the gap in culture and goals?
- What are the metrics to know whether it’s working? You can use both intranet metrics as well as company key performance indicators, including turnover, employee engagement from surveys and more.
- Do you have a place on your intranet to showcase these goals and the progress your company is making? Do you know who has viewed and interacted with this important content? Again, advanced intranets have metrics that can let you know which employees are viewing critical information.
- Are you regularly giving employees context for why these goals matter? How do they help customers? Your company? The world?
2. Improve internal communications
Leaders are glad you’re reminding employees about benefits and perks, but what are you doing to increase business and financial acumen? They need employees to understand context for important announcements like re-orgs and new products.
They also notice how much noise there is through emails. What are you doing to reduce the noise and ensure the most important things get communicated?
Make the content more relevant through personalization. Targeting communications has come a long way, especially on the intranet. These days, you can use people’s jobs, locations and even projects they’re involved with to serve them better and more relevant content. For example, major road work is happening near one of your campuses. Instead of sending an email to everyone at that campus, leverage your intranet to target just those employees.
3. Leverage current systems
If you have technology working at your company that your CTO has invested in, use it. Is your office heavily invested in Microsoft? Talk with your IT teams about Office 365 and SharePoint. Whatever your company has adopted, determine how your intranet can fit into that infrastructure.
Also, think about intranet users – do they need to be disconnected for long periods of time such as salespeople and doctors, missing key messages? If so, maybe your site needs more mobility. Adding responsiveness can enable people on the go, and those working after hours, get the information they need.
Review what people call things and leverage that taxonomy for information architecture, your navigation and the way the site is structured. Keep personalization in mind as you create that, enabling ways to identify people (roles, responsibility and knowledge) that make sense.
4. Enable flexibility and scalability
Does your organization’s strategy include growth? Will it? Are executives looking to sell off parts of the business to focus on core strengths or flex to market demands? Will it? Are you growing your partner base or people who sell on your behalf? What’s the short and long-term strategy for your company?
The answers to these questions inform not just your communications strategy, but your intranet strategy, too. How many locations will it serve? Who’s using it? Can they access your network behind your firewall? Can people add information easily to keep it up-to-date?
5. Drive employee engagement (really productivity)
Executives think of engagement in terms of productivity – do my employees know what’s expected of them and are they delivering on it. The higher the engagement, the more productive the workforce. In fact, engaged employees are more likely to give discretionary time and are outperforming disengaged employees by 202%.We bridge the gap between executives, IT, Internal Communications and HR to solve problems with your intranet. Let us help.