Brand and culture are those things that permeate everything your employees do and how your organization is perceived. To ensure you’re bringing your brand and culture to life, it should be part of your communications strategy and tactics … including your intranet. Read on for ideas on what you can do.
It happened again. This time with American Airlines. Companies often respond to PR nightmares by vowing better customer service (and that’s a good idea). But they need to start thinking about how they treat people in general, especially their employees. Their employees are bringing the brand to life.